A novel blurb typically ranges from 150 to 250 words, which is short enough to maintain the reader’s attention while giving just enough information to hook them. The blurb is essentially a sales pitch for your book, so every word should serve a purpose.
The Ideal Length
For a back cover blurb: Aim for 150-200 words. This should be a brief, enticing overview without giving away too many details.
For an online blurb (e.g., Amazon description): These can be a bit longer, often 200-250 words, because you have more space and readers expect a bit more information.
Blurb Template for New Authors
Think of the blurb in four parts:
Hook (1-2 sentences)
Start with a compelling hook that grabs the reader’s attention. It should hint at the main conflict or the unique element of your story.
Example: "In a galaxy on the brink of war, one pilot’s desperate gamble could change the fate of millions—or doom them all."
Introduction to the Protagonist(s) (2-3 sentences)
Introduce your main character(s) and what they want. Establish the stakes and give readers a sense of what kind of journey they’re about to embark on.
Example: "Killian Versad is an ambitious helmsman, navigating the wreckage of his past on the edges of known space. But when a mysterious signal pulls him back into the Dominion, he must confront not only his own demons but a threat unlike any the galaxy has seen before."
Conflict & Stakes (3-4 sentences)
Outline the main conflict of the story without giving away spoilers. This section should build tension and intrigue, making readers want to find out what happens next.
Example: "With an interstellar war brewing and an enigmatic enemy fleet on the horizon, Killian must rally a fractured crew aboard the Firebrand—a ship barely held together by duct tape and stubborn loyalty. As old alliances crumble, Killian is forced to confront a choice: sacrifice everything for the greater good or risk the lives of those he loves most for a chance at redemption."
Tease the Climax/Call to Action (1-2 sentences)
End with a final sentence or two that teases the climax or sets up the main question that will drive readers to open the book.
Example: "The fate of the galaxy teeters on a knife’s edge, and time is running out. Will Killian find the strength to defy the odds, or will he be the architect of his own undoing?"
Tips for Writing a Blurb
Focus on the main conflict: Readers want to know what’s at stake.
Avoid spoilers: Give just enough to intrigue without revealing major plot twists.
Write in present tense: This creates a sense of immediacy and excitement.
Use evocative language: Make every word count. Choose words that convey the tone of your story (e.g., gritty, mysterious, epic).
Test it out: Get feedback from fellow writers or potential readers. If they’re intrigued and want to know more, you’re on the right track.
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